Related Content and Links

Even with a tight strategy for the core content in your guide, it's likely that your organization has other material that an interested visitor would enjoy. There are two ways you can direct people to supplemental information, whether it lives inside your guide or out: related content and external links.

Related content lets you promote discovery of content that has a thematic connection to an Item, Event, Tour, or Exhibition but is located in a different section of your guide.

External links let you share supplemental content from your blog, your website, an artist's website, or social media.

Adding Related Content

You can help visitors find content located in other parts of your guide by listing it in the Related section.

For example, imagine that you created an Exhibition to feature instruments used by famous musicians of the Jazz Age. You could use the Related section to link to an Item with a video on nightlife in the 1920s, or to a different Exhibition that dives into the cultural and musical traditions that influenced the creation of jazz music. 

Steps

1. At the bottom of a content template form, in the Related section, click Add Content, then select the content you want to add and click Apply.

   

2. In the Relationship Type field, enter a brief description of how this content is related (e.g., More by this artist, Similar work, Also on this floor).

   

3. If you want to change the order in which the related content appears, drag and drop any piece of content to a new position.

   

4. If you want to remove a piece of related content, click the delete icon.

   

5. At the top of the window, click Save.

The related content appears at the bottom of the parent content page:

Adding Links

You can provide additional context and access to deeper resources by adding external links in your content descriptions.

Steps:

1. In the Description field, highlight the text you want to hyperlink, then click the link icon.

   

2. Enter your link destination, then click the check mark.

   

3. When you're finished editing the content, at the top of the window, click Save.

Content Recommendations & Legal Guidelines

Related Content

• Generally, related content represents a weaker relationship than the relationship between an Exhibition or Tour and one of its Items.
• Good uses of related content include:
  • Content with a similar subject matter or theme.
  • Linking to an artist biography Item. For more, see Creators > Creating an Artist Bio Item.
• Avoid adding Items only in the Related section. If you want to create supporting materials for an overarching theme, consider creating an Exhibition with Items instead.
• Avoid “information loops,” such as relating an Item to an Exhibition that the Item is already a part of.

Links

• Use outside links strategically. Links very early in the guide (in, say, a welcome message) may distract a user and pull them out of your guide.
• Good uses of links include:
  • Long videos (e.g., a full recording of an hour-long panel discussion)
  • Partner or artist websites
  • Schedules for recurring events
  • Ticketing information
• We do not recommend linking to content that has a logical place in a Bloomberg Connects guide, such as collection item information, audio tour stops, exhibition texts, and short videos. 
• Consult your relationship manager about deep-linking capabilities and strategies.

Legal Guidelines

These guidelines apply to all organizations, regardless of their jurisdiction or tax status (unless otherwise noted as an exception). The following are not legally permitted in the app:

• Direct links to an e-commerce site, commercial art gallery, or any items for sale, including your organization’s gift shop or museum store. (We recommend that you link to your site’s homepage, and encourage visitors to explore your store.)
• Advertising and promotion of commercial products.
• Links to membership or donation pages of organizations that are not United States public charities, or do not have an active Equivalency Determination.
• Links to any material that requires a payment to access (e.g. paywalls).
• Any form of endorsement of a non-publicly supported, tax-exempt contributor.
• Political or lobbying statements.