Related content and links

Even if you have a clear plan for the main content in your guide, your organization probably has other material that interested visitors would enjoy. You can send visitors to more information in two ways: related content (inside your guide) and external links (outside your guide).

Related content helps visitors find content that has the same theme as an item, event, tour, or exhibition, but is in a different section of your guide.

External links let you share supplemental content from your blog, your website, an artist's website, or social media.

Add related content

You can help visitors find content located in other parts of your guide by listing it in the Related section.

For example, imagine that you created an exhibition to feature instruments used by famous musicians of the Jazz Age. You could use the Related section to link to an item with a video about nightlife in the 1920s. Or you could link to a different exhibition about the cultural and musical traditions that influenced jazz.

Steps

1. At the bottom of a content template, in the Related section, click Add Content. Then select the content you want to add and click Apply.

   

2. In the Relationship Type field, enter a brief description of how this content is related (for example, More by this artist, Similar work, Also on this floor).

   

3. If you want to change the order in which the related content appears, drag and drop any piece of content to a new position.

   

4. If you want to remove a piece of related content, click the delete icon.

   

5. At the top of the window, click Save.

The related content appears at the bottom of the parent content page:

Add links

To give more context and more detailed resources, add external links to your content descriptions.

Steps

1. In the Description field, highlight the text you want to hyperlink. Then click the link icon.

   

2. Enter your link destination, then click the check mark.

   

3. When you're finished editing the content, at the top of the window, click Save.

Content recommendations and legal guidelines

Related content

• Generally, related content represents a weaker relationship than the relationship between an exhibition or tour and one of its items.
• Good uses of related content include:
  • Content with a similar subject matter or theme.
  • Linking to an artist biography Item. For more, see Artist bio items.
• Avoid adding items only in the Related section. If you want to create supporting materials for a broad theme, consider creating an exhibition with items instead.
• Avoid “information loops,” like relating an item to an exhibition that already includes the item.

Links

• Use outside links strategically. Links very early in the guide (for example, in a welcome message) might distract a user and take them out of your guide.
• Good uses of links include:
  • Long videos (for example, a full recording of an hour-long panel discussion)
  • Partner or artist websites
  • Schedules for recurring events
  • Ticketing information
• We don’t recommend linking to content that has a logical place in a Bloomberg Connects guide, like collection item information, audio tour stops, exhibition texts, and short videos.
• Ask your relationship manager about deep links (links that open specific content in your guide) and how to use them.

Legal guidelines

These guidelines apply to all organizations, regardless of their jurisdiction or tax status (unless otherwise noted as an exception). The following are not legally permitted in the app:

• Advertising and promotion of commercial products.
• Links to membership or donation pages, unless the organization is a United States public charity or has an active Equivalency Determination.
• Links to any material that requires a payment to access (for example, paywalls).
• Any form of endorsement of a non-publicly supported, tax-exempt contributor.
• Political or lobbying statements.