Press and communications
Earned media (press coverage that you don’t pay for) is a great way to get more attention for your guide and introduce your organization to new audiences. We encourage you to tell your press contacts that your organization has joined Bloomberg Connects.
The following information is designed to help you tailor media relations materials like press releases and pitches.
When you’re ready to discuss or start your press strategy, email marketing@bloombergconnects.org.
Best practices
Highlight the following
We encourage you to promote your Bloomberg Connects guide through your organization's communications channels and with your media contacts. To encourage people to use and explore your guide, highlight these points in your communications materials:
- The unique content available as part of your institution's specific guide
- That Bloomberg Connects is free to use and easy to access
- That visitors can use guides on-site, as a hands-free audio or visual guide, or off-site, to explore collections anytime and anywhere
- That the app is accessible, available in multiple languages, and includes digital guides to over 1,500 museums, galleries, sculpture parks, gardens, and cultural spaces around the world
Talking points
You can use or refer to the talking points below for media interviews, written notes, or social media content.
- Bloomberg Connects is a free arts and culture app created by Bloomberg Philanthropies
- The app features thousands of hours of expert-curated audio, video, and text content that makes it easy to discover arts and culture, anytime, anywhere.
- Users can access collections from more than 1,500 botanical gardens, historic sites, art museums, libraries, public art collections, and more from one platform.
- Onsite, Bloomberg Connects turns a user’s mobile phone into a hands free experience and a centralized place for important information. Off site, it allows users to explore institutions from anywhere, providing access to collections, curators, artists, and artwork.
- The app is designed to remove barriers to experiencing arts and culture, with content available in a variety of languages and with built-in accessibility features including alt text, captions and audio transcripts, image zoom, and font size adjustment.
Press announcement boilerplate
You can take one of two approaches in announcing the release of your Bloomberg Connects guide to media:
- A timely calendar announcement that ties the guide to a reopening, new exhibition, or notable anniversary. See an example.
- A stand-alone announcement of the guide that isn’t tied to a date, through a press release and pitches to journalists. See an example from Central Park Conservancy and an example from Hazleton Art League. See the template below.
Blurb template
Bloomberg Connects is a free app that helps museums, galleries, historic sites, and cultural spaces around the world deepen engagement with their audiences. An initiative of Bloomberg Philanthropies—one of the largest charitable organizations in the world and, since 1999, a supporter of technology that transforms the visitor experience at cultural institutions—Connects combines audio guides, wayfinding, accessibility tools, and visitor insights on one easy-to-use platform. Today, Bloomberg Connects has grown to offer over 1,500 guides in over 60 languages to cultural organizations in over 50 countries—reaching millions of people with world-class content.
Stand-alone press release template
[YOUR INSTITUTION] Launches New Digital Guide on Bloomberg Connects
The free app includes guides to more than 1,500 cultural spaces across the globe
[YOUR INSTITUTION]'s guide includes [BRIEF CONTENT HIGHLIGHTS OF YOUR GUIDE] to enrich both onsite and offsite visits
Today, [YOUR INSTITUTION] launched a new, digital guide on Bloomberg Connects, the free arts and culture app created by Bloomberg Philanthropies. Bloomberg Connects will make [YOUR INSTITUTION]'s collections accessible via mobile phone for both onsite and offsite visits through photo, audio, and video features.
[ADD MORE DETAIL ABOUT YOUR OWN UNIQUE CONTENT & IMAGES OR SCREENSHOTS OF YOUR GUIDE]
[ADD QUOTE FROM YOUR LEADERSHIP ABOUT THE GUIDE AND PARTNERSHIP WITH BLOOMBERG PHILANTHROPIES]
Bloomberg Connects offers free digital guides to cultural organizations around the world, and [YOUR INSTITUTION] joins more than 1,500 museums, galleries, sculpture parks, gardens, and cultural spaces with digital guides available through the platform. Visitors can download the free app on Apple Store or Google Play.
[QR CODE - FOR DEDICATED QR CODE, see Download a promotional QR code or email marketing@bloombergconnects.org]
About Bloomberg Connects
Bloomberg Connects is a free app that helps museums, galleries, historic sites, and cultural spaces around the world deepen engagement with their audiences. An initiative of Bloomberg Philanthropies — one of the largest charitable organizations in the world and, since 1999, a supporter of technology that transforms the visitor experience at cultural institutions — Connects combines audio guides, wayfinding, accessibility tools, and visitor insights on one easy-to-use platform. Today, Bloomberg Connects has grown to offer over 1,500 guides in over 60 languages to cultural organizations in over 50 countries — reaching millions of people with world-class content.
About Bloomberg Philanthropies
Bloomberg Philanthropies invests in 700 cities and 150 countries around the world to ensure better, longer lives for the greatest number of people. The organization focuses on creating lasting change in five key areas: the Arts, Education, Environment, Government Innovation, and Public Health. Bloomberg Philanthropies encompasses all of Michael R. Bloomberg's giving, including his foundation, corporate, and personal philanthropy as well as Bloomberg Associates, a philanthropic consultancy that advises cities around the world. In 2025, Bloomberg Philanthropies distributed $4.3 billion. For more information, please visit bloomberg.org or follow us on Instagram, YouTube, and LinkedIn.
Press examples
Positive Bloomberg Connects press
Openings
- New York Times: The Guggenheim Is Proving That Museums Aren’t Just to Be Seen
- Fad Magazine: Es Devlin to unveil first European retrospective at the Design Museum
- Boston Globe: Wu unveils new virtual tour of 100-plus historic sites around Boston
- Artforum: London Museum to Open New Galleries in Smithfield Market
- Hollywood Reporter: Tom Hanks, Oprah Winfrey to Narrate Obama Center Audio Tours
- Theater Weekly: National Theatre marks 50 years of its South Bank home
- BBC: Digital guide to 'open up Coventry Cathedral to the world'
Digital guide launches
- Artdaily: Hudson River Museum launches a digital guide on Bloomberg Connects
- Cornish Times: New digital guide brings Tamar's iconic bridges to life
- MuseumNext: How the Art Institute of Chicago Is Building Mindfulness Into the Museum Experience
Additional mentions
- Bath Newseum: Bloomberg Connects — oh yes it does!
- Inside Philanthropy: Inside the Stephen A. Schwarzman Centre for the Humanities
- New York Times: JR Conjures a Mountainous Illusion Out of the Pont Neuf in Paris