Press & Communications

Earned media is a great way to generate additional exposure for your guide and introduce your organization to new audiences. We encourage you to engage with your press contacts to highlight your partnership with Bloomberg Philanthropies and the Bloomberg Connects app. The following information is designed to help you tailor media relations materials like press releases and pitches.

When you are ready to discuss or implement your press strategy, please reach out to marketing@bloombergconnects.org.

In This Article

Best Practices

Press Announcement Boilerplate

Press Examples

Best Practices

Highlight

  • The unique content available in your institution’s specific guide
  • That Bloomberg Connects is free via Apple Store or Google Play
  • That the guides within can be used offsite or on-site as a hands-free audio or visual guide
  • The availability of hundreds of world-class institutions on the app

Talking Points

  • Bloomberg Connects, the free arts and culture app created by Bloomberg Philanthropies, is as a passport to culture.
  • Users can access collections from botanical gardens, historic sites, performance venues, libraries, outdoor sculpture parks and world-class museums all in one free app.
  • Onsite, the free app turns a user’s mobile phone into a touchless experience and a centralized place for important information. Offsite, it allows users to explore institutions from anywhere providing access to collections, curators, artists, and artwork.

Press Announcement Boilerplate

You can take one of two approaches in announcing the release of their Bloomberg Connects guide to media:

  1. A timely calendar announcement that ties the guide to a reopening, new exhibition, or notable anniversary. To see an example from The Phillips Collection, click here.
  2. An evergreen stand-alone announcement of the guide via a press release and pitching. To see an example from Central Park Conservancy, click here.

Blurb Template

The Bloomberg Connects app is a free digital guide to cultural organizations around the world that makes it easy to access and engage with arts and culture from mobile devices, anytime, anywhere. The app offers information about current exhibitions at a portfolio of hundreds of participating cultural partners through dynamic content tailored to each organization. Participating collections currently include botanical gardens, performance venues, outdoor sculpture parks, and world-class museums. Features include expert commentary, video highlights, pinch-and-zoom capability and exhibition maps. The app can be downloaded for free via Google Play or the App Store.

Stand-Alone Press Release Template

[YOUR INSTITUTION] launches new digital guide featuring [CONTENT HIGHLIGHTS OF YOUR GUIDE] to Enrich Both Onsite and Offsite Visits

The free guide joins hundreds of cultural institutions around the globe on the Bloomberg Connects app

Today, [YOUR INSTITUTION] launched a new, digital guide on Bloomberg Connects, the free arts and cultural app created by Bloomberg Philanthropies. The Bloomberg Connects app, available for download from Google Play or the App Store, makes [YOUR INSTITUTION] accessible for either onsite or offsite visits through photo, audio and video features offering insights into [DESCRIBE FEATURES OF YOUR GUIDE].

[ADD MORE DETAIL ABOUT YOUR OWN UNIQUE CONTENT & IMAGES OR SCREENSHOTS OF YOUR GUIDE]

[ADD QUOTE FROM YOUR LEADERSHIP ABOUT THE GUIDE AND PARTNERSHIP WITH BLOOMBERG PHILANTHROPIES]

Bloomberg Connects offers free digital guides to cultural organizations around the world. The app platform is part of Bloomberg Philanthropies’ longstanding commitment to supporting digital innovation in the arts. Bloomberg Connects makes it easy to access and engage with arts and culture from mobile devices when visiting in person, or anytime from anywhere. With dynamic content exclusive to each partner organization, the app provides a range of features including video, audio, and text; expert commentary; and way-finding maps. Follow Bloomberg Connects on Instagram, Facebook, and Threads for updates on new guide launches, exhibit highlights, and more.

The Bloomberg Connects app, available for download from Google Play or the App Store or by scanning the QR code here:

[QR CODE - FOR DEDICATED QR CODE, email marketing@bloombergconnects.org]

About Bloomberg Philanthropies

Bloomberg Philanthropies invests in 700 cities and 150 countries around the world to ensure better, longer lives for the greatest number of people. The organization focuses on creating lasting change in five key areas: the Arts, Education, Environment, Government Innovation, and Public Health. Bloomberg Philanthropies encompasses all of Michael R. Bloomberg’s giving, including his foundation, corporate, and personal philanthropy as well as Bloomberg Associates, a philanthropic consultancy that advises cities around the world. In 2023, Bloomberg Philanthropies distributed $3 billion. For more information, please visit bloomberg.org or follow us on Facebook, Instagram, YouTube, LinkedIn, and X.

Press Examples

Positive Bloomberg Connects Press

Bloomberg Connects at Hospitals and Transit Hubs

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