Sample Text and Copy Guidance

While the Bloomberg Connects Marketing team can help develop signage and collateral, we recognize that you may want to develop additional materials or add a Bloomberg Connects mention to existing materials. The following guidance ensures that partners use consistent language when describing Bloomberg Connects, yet have flexibility to customize copy with their own brand voice

Copy Guidance

When developing text for any collateral or signage, keep the following guidance in mind.

Tips:

1. Keep messages concise
2. Highlight that Bloomberg Connects is free!
3. Hightlight that it provides direct access to content about your institution through a scan of a QR code
4. Highlight the benefits of the guide – it enhances the on-site experience and offers access to your organization’s content for digital-only visitors
5. Lead with your organization, then mention Bloomberg Connects (e.g.,“Explore more of our exhibitions using our guide on Bloomberg Connects, for free.”)
6. Feature a clear call to action, such as “Explore Bloomberg Connects now”
7. Use “Explore our guide” as your CTA, where space allows, otherwise “Explore now”
8. Include tracking – a QR code or tracking link – in all materials

How to reference your guide:

• Digital guide
• Audio guide (where applicable)
• Our guide on Bloomberg Connects

Examples (General)

Here are a few examples of language to describe and promote Bloomberg Connects without referencing a specific cultural partner or exhibition:

• Connect to cultural spaces around the world with Bloomberg Connects for free
• Explore expert-curated content in our digital guide on Bloomberg Connects for free
• Enhance your visit with insights from our experts on Bloomberg Connects for free
• Arts and culture in the palm of your hand: Bloomberg Connects makes it easy to access and engage with arts and culture. Exclusive multimedia guides, artists’ voices, and behind-the-scenes perspectives offer insight into exhibitions and collections.
• Bloomberg Connects provides free digital guides to museums, galleries, gardens, public art, festivals, historic sites, and more, expanding access to arts and culture around the world.

Other introductory phrases include:

• Explore and learn about exhibitions
• Discover and access dynamic content exclusive to each organization
• Virtually explore unique cultural spaces anytime, anywhere

Examples (Co-Branding)

Here are a few examples of language that promote Bloomberg Connects that are specific to cultural partners and exhibitions:

• Enhance your visit to the New York Botanical Garden and engage with our collections from anywhere with our free digital guide on Bloomberg Connects. Featuring audio tours, detailed plant images, and more, there’s something for everyone to enjoy. Explore now.
• Explore The Drawing Center using our new digital guide, available on Bloomberg Connects for free. Discover exhibition guides, drawing activities, and educational resources when you access our guide today!
• Enjoy more ways to connect to the Collection with The Frick digital guide available on Bloomberg Connects for free. The Frick with an interactive map, take a closer look at your favorite works of art, listen to new audio commentary by curators, and much more.
• Explore the Guggenheim with our digital guide on Bloomberg Connects for free to discover more about our exhibitions and the Frank Lloyd Wright building.

Examples (Call to Action)

Whether developing signage, collateral, or digital assets, we encourage using a strong call to action in all copy, paired with a QR code or tracking link. This enables us to measure impact and track performance. Contact marketing@bloombergconnects.org for any assistance.

Below are a variety of CTA examples used by our team and partners.

CTA prompts:

• Explore now
• Explore our organization through our digital guide on Bloomberg Connects
• Scan to explore Bloomberg Connects for free.
• Explore Bloomberg Connects, to find the [Your Organization's] digital guide.

Usage prompts:

• Use our guide to explore (insert partner space).
• Explore our guide to learn more.
• Hear commentary about the works for art by entering their numbers in the lookup tab in our guide.
• Make the most of your visit with our free guide on Bloomberg Connects.