Sample Text and Copy Guidance

While the Bloomberg Connects Marketing team can help develop signage and collateral, we recognize that you may want to develop additional materials or add a Bloomberg Connects mention to existing materials. The following guidance ensures that partners use consistent language when describing the app, yet have flexibility to customize copy with their own brand voice

Copy Guidance

When developing text for any collateral or signage, keep the following guidance in mind.

Tips:

1. Keep messages concise
2. Highlight that the app is free!
3. Highlight the benefits of the guide – it enhances the on-site experience and offers access to your organization’s content for digital-only visitors
4. Lead with your organization, then mention Bloomberg Connects (e.g.,“Explore more of our exhibitions using our guide on Bloomberg Connects, the free arts and culture app.”)
5. Feature a clear call to action, such as “Download Bloomberg Connects now”
6. Use “Download the free app” as your CTA, where space allows, otherwise “Download now”
7. Include tracking – a QR code or tracking link – in all materials

How to reference Bloomberg Connects:

Bloomberg Connects, the free arts and culture app.

How to reference your guide:

• Digital guide
• Official app
• Our guide on Bloomberg Connects

Examples (General)

Here are a few examples of language to describe and promote the Bloomberg Connects app without referencing a specific cultural partner or exhibition:

• Connect to cultural spaces around the world with Bloomberg Connects, the free arts and culture app.
• Explore expert-curated content in our digital guide on Bloomberg Connects, the free arts and culture app.
• Enhance your visit with insights from our experts on Bloomberg Connects, the free arts and culture app.
• Arts and culture in the palm of your hand: Bloomberg Connects, the free arts and culture app, makes it easy to access and engage with arts and culture. Exclusive multimedia guides, artists’ voices, and behind-the-scenes perspectives offer insight into exhibitions and collections.
• Follow your curiosity: Bloomberg Connects, the free arts and culture app, makes it easy to access and engage with arts and culture right from your mobile device.
• The Bloomberg Connects app provides free digital guides to museums, galleries, gardens, public art, festivals, historic sites, and more, expanding access to arts and culture around the world.

Other introductory phrases include:

• Explore and learn about exhibitions
• Discover and access dynamic content exclusive to each organization
• Virtually explore unique cultural spaces anytime, anywhere

Examples (Co-Branding)

Here are a few examples of language that promote the Bloomberg Connects app that are specific to cultural partners and exhibitions:

• Explore more ways to enjoy IWM Duxford from anywhere, anytime with Bloomberg Connects, the free arts and culture app. Explore the site and hear the stories behind your favorite aircraft and objects. Download Bloomberg Connects on the Apple Store or Google Play today.
• Enhance your visit to the New York Botanical Garden and engage with our collections from anywhere with our new digital guide on Bloomberg Connects, the free arts and culture app. Featuring audio tours, detailed plant images, and more, there’s something for everyone to enjoy. Download now and start exploring.
• Explore The Drawing Center using our new digital guide, available on Bloomberg Connects, the free arts and culture app. Discover exhibition guides, drawing activities, and educational resources by downloading the app today!
• Enjoy more ways to connect to the Collection with the new Frick guide available on Bloomberg Connects, the free arts and culture app. Explore Frick Madison with an interactive map, take a closer look at your favorite works of art, listen to new audio commentary by curators, and much more.
• Explore the Guggenheim with our digital guide on Bloomberg Connects, the free arts and culture app, to discover more about exhibitions and the Frank Lloyd Wright building. Get it before your next visit; available in the App Store or Google Play store.

Examples (Call to Action)

Whether developing signage, collateral, or digital assets, we encourage using a strong call to action in all copy, paired with a QR code or tracking link. This enables us to measure impact and track performance. Contact marketing@bloombergconnects.org for any assistance.

Below are a variety of CTA examples used by our team and partners.

Download prompts:

• Download the free app
• Download Bloomberg Connects to access our free digital guide.
• Scan to download the free Bloomberg Connects app.
• Download Bloomberg Connects, the free arts and culture app, to find the [Your Organization's] digital guide.

Usage prompts:

• Use our free app to explore (insert partner space).
• Download the free app to learn more.
• Hear commentary about the works for art by entering their numbers in the lookup tab on the app.
• Make the most of your visit with our free guide on Bloomberg Connects, the free arts and culture app.