Build your team

Creating a guide is a team effort. The best results come from organizations that draw on the knowledge, perspectives, and voices across their teams and broader community. The following topic provides suggestions for people to include on your team.

Project lead

Every great team needs a project lead to guide the process from start to finish.

Responsibilities

• Attend all onboarding meetings
• Learn the CMS and understand how to build a guide 
  • In some organizations this portion of the project is taken on by a different team member, but the lead should understand the basics
• Gather the assets needed for the guide (e.g., photos, audio files, text) 
• Manage the overall project timeline
• Coordinates with all internal teams 
• Liaise with the Bloomberg Connects team

Traits of a strong project lead

• Understands your organization’s top level mission and goals OR has access to someone who does
• Is aware of the vision and goals for the guide
• Knows people across the organization who can provide information, assets, stories, etc.
• Is infectiously enthusiastic about launching your digital guide!

Potential teammates 

Consider including the following people when strategizing and building your guide.

• Executive Director/Leadership
  • Set a vision for the guide and share a welcome message.
• Content Experts (e.g., Curatorial/Artistic Director/Chief Horticulturalist/Chief Zoologist) 
  • Provide content (artwork, captions, etc.) and share stories and context.
• Visitor Experience/Docents/Security
  • Provide FAQs, personal reflections, and be guide ambassadors.
• Education/Interpretation
  • Create interpretive material, suggest tours and audience-specific content, and share their voice.
• Students
  • Help build your guide and create/curate content.
• Legal/Rights Management
  • Handle rights and clearance issues for guide content.
• Marketing/Social Media/Digital/Communications
  • Provide content ideas, repurpose existing content, and promote the guide once live.
• Facilities/Operation
  • Provide floorplans for your map.
• Artists/Performers
  • Share their stories and voices.
• Community Members
  • Provide their perspectives on your institution and highlight their favorite works on view.