Build your team

Creating a guide is a team effort. The best results come from organizations that draw on the knowledge, perspectives, and voices across their teams and broader community. The following topic provides suggestions for people to include as you build your guide.

Project lead

Every great team needs a project lead to guide the process from start to finish.

Responsibilities

• Attend all onboarding meetings
• Learn the CMS and understand how to build a guide 
  • In some organizations this portion of the project is taken on by a different team member, but the lead should understand the basics
• Gather the assets that you need for the guide (for example, photos, audio files, and text)
• Manage the overall project timeline
• Coordinate with all internal teams
• Work with the Bloomberg Connects team

Traits of a strong project lead

• Understands your organization’s top-level mission and goals or has access to someone who does
• Is aware of the vision and goals for the guide
• Knows people across the organization who can provide information, assets, and stories
• Is very enthusiastic about launching your digital guide, and shares that enthusiasm with others

Potential teammates 

Consider including the following people when strategizing and building your guide.

• Executive Director or leadership
  • Set a vision for the guide and share a welcome message.
• Content experts (for example, curatorial staff, an artistic director, a chief horticulturalist, or a chief zoologist)
  • Provide content (like artwork and captions), and share stories and context.
• Visitor experience, docents, and security
  • Provide FAQs and personal reflections. Act as ambassadors for the guide.
• Education and interpretation
  • Create interpretive material, suggest tours and audience-specific content, and share their voice.
• Students
  • Help build your guide, and create or curate content.
• Legal and rights management
  • Handle rights and clearance issues for guide content.
• Marketing, social media, digital, and communications
  • Provide content ideas, repurpose existing content, and promote the guide after it launches.
• Facilities and operations
  • Provide floorplans for your map.
• Artists and performers
  • Share their stories and voices.
• Community Members
  • Provide their perspectives on your institution and highlight their favorite works on view.