Style Guide Overview

This style guide is intended to provide guidance around style choices when preparing content for the Bloomberg Connects app. It addresses some of the most common inconsistencies and errors found by our editorial team in past reviews.

We have drafted this guide as a tool for Bloomberg Connects cultural partners who do not have a house style guide, or whose style guides do not address everything contained in this document. However, we believe that internal consistency is more important than any particular rule and recognize that institutional preferences take precedence over this guide.

A copy of your house style guide will be given to our editorial team, who will use this guide, supplemented by The Chicago Manual of Style (17th ed.), to fill in any gaps. If you have institutional preferences that are not outlined in a formal style guide (i.e., your director hates the serial comma, or your curator despises title case), please let us know so we can flag for our editors. 

We recognize that this guide privileges US English. Local spellings and conventions should be used in other contexts, as appropriate. Helpful resources for British English include New Hart's Rules: The Oxford Style Guide, the Guardian and Observer style guide and the Cambridge Dictionary. For guides using British English, substitute the Cambridge Dictionary when Merriam-Webster is referred to throughout this guide. 

Note that CMS concepts, like Exhibitions and Items, are capitalized in this text to differentiate them from your organization’s presentations and physical objects.

If you have any questions about this guide or would like to suggest additions, please contact Liz Gwinn at egwinn@bloomberg.org.