Style guide overview

This style guide gives guidance on style choices for when you prepare content for Bloomberg Connects. It addresses some of the most common inconsistencies and errors found by our editorial team in past reviews.

We wrote this guide for Bloomberg Connects cultural partners who don't have a house style guide. It's also for partners whose style guides don't cover everything in this document. However, we believe that consistency within your own content is more important than any one rule. Your organization’s preferences always come before this guide.

A copy of your house style guide will be given to our editorial team. Where your guide doesn't cover something, they use this guide and The Chicago Manual of Style (17th edition). To tell us about any preferences that aren't in a formal style guide, take our Style Survey.

This style guide uses US English. If your organization don't use US English, use local spellings and conventions. Helpful resources for British English include New Hart's Rules: The Oxford Style Guide, the Guardian and Observer style guide, and the Cambridge Dictionary. For guides that use British English, use the Cambridge Dictionary wherever this guide refers to Merriam-Webster.

Note that CMS concepts, like Exhibitions and Items, are capitalized in this style guide to differentiate them from your organization’s presentations and physical objects.