Videos
Videos can help you speak directly to your visitors, show how your installations are made, and showcase your creators or staff.
To speed up your video upload process, save all files to a single folder on your desktop or shared drive. You can upload videos in bulk: drag the files from the folder directly into the grid. Then edit each video record to add the poster image, title, description, captions, and transcript.
Video fields
- Video: An MP4, MOV, AVI, or WEBM file. For more, see Asset guidelines.
- Thumbnail: The still image you want to see in your guide before something plays the video. For more, see the Video thumbnail section of this article.
- Subtitles or captions: A VTT file. Subtitles and captions both provide synchronized text that is overlaid on a video. When the text conveys only the spoken dialogue, it’s called subtitles; when the text conveys dialogue and non-speech sounds, it’s called captions. For more, see Video captions and subtitles.
- Title: The title that should appear in the video player in the app. Maximum length: 100 characters.
- Credits: Video credits, like producer or editor.
- Transcript: A text version of the audio content in a video. In the video player, a visitor can tap the Transcript button to open the transcript in a new screen. They can read it while they watch the video, or instead of watching the video. For more, see Video transcripts.
- Allow use of this content on Bloomberg Connects digital channels: Indicate whether Bloomberg Connects can use this video on Bloomberg Connects social media channels. Before we publish a post, we share it with you. Where possible, we credit the post based on the information in the CMS. For more, see Social media.
Translation tip: In the Language menu (at the top of the Video form), you can add a translation. Then upload files in multiple languages to the original video asset. When the video is attached to an item, the correct language version appears for your visitors.
Video thumbnail
The video thumbnail appears behind the play button before a visitor starts the video. The thumbnail hints at the content in the video to encourage visitors to watch it.
By default, the first frame of your video is used as the thumbnail.
If the first frame of a video is a black or white screen, upload a custom image that's more representative of the content.
Note: You must upload a new thumbnail image on the Videos page. You can't use an existing image from your CMS image library.
Add a custom thumbnail
To upload a new image to use as the thumbnail, click Add Thumbnail.
Content recommendations
Title
An effective video title and its credits tell the viewer what (or who) the clip is about, and where it comes from.
The title should be clear, be specific, and identify the core subject of the clip (person, artwork, place, concept, or event).
Credits
The video credits should identify the speakers, the video's source (for example, the production company or rights holder), and any other key contributors, as relevant. You can also use the credits to include additional context, like noting the event for which the video was made or identifying the archival footage featured.
Transcript
The transcript is a written version of the audio. Where relevant, identify the speakers and their titles or roles. Write their name in bold, followed by a colon and paragraph break.
General
- Videos should be short (less than about 3 minutes) for the greatest appeal. You can share longer videos with links.
- Videos should have captions or subtitles. Transcripts are also recommended for video, especially if your organization is using Google Translate, which can translate transcripts but not captions or subtitles.
For more multimedia recommendations, see our self-paced tutorial videos.