Social media

Our social media channels aim to promote thumb-stopping content to make more people aware of your digital guide and attract new visitors to it. We proactively seek opportunities to highlight our partners across our four active platforms* — @bloombergconnects on Instagram, Facebook, Threads, and Pinterest.

We follow all of our partners on social media and monitor their posts to find ways to engage with them (for example, likes, shares, and comments).

*We no longer post on X (formerly Twitter).

Promotion on @BloombergConnects channels

Partner approved assets

Turn on the Allow use of this content on Bloomberg Connects digital channels toggle for all approved assets. This step is important, because it tells us which assets we can use when we create social media content.

Why is this helpful?

The more content you mark as available, the easier it is for us to highlight your organization. When we know which images are available, it's much easier for us to plan our social media content calendar. We can choose our social media content from the approved images in the CMS.

Promoting Bloomberg Connects on your handles

When you promote Bloomberg Connects on your social media accounts, remember that you’re introducing people to a platform that they might not know about.

Tips and considerations

• Use your brand voice in your social media posts. If you aren’t sure what tone to use, write like an insider: someone who has access to the best of your organization through the app.
• Consider sharing only part of a story in your posts. Then link to your dedicated Bloomberg Connects landing page or bloombergconnects.org, so people can learn the full story in the app.
• Include a call to action (CTA) like “find out more” to lead users to your guide.
• Use what works for you. If some things are already successful on your channels, keep doing them.

Suggested images

• Screenshots of your guide, ideally shown on an image of a phone (the Bloomberg Connects design team can create these for you)
• Artwork, artifacts, or other interesting items featured in your guide
• Video introduction showcasing the app and your guide

Example: Andy Warhol Museum

Suggested post cadence

• Post 1: Introduce your guide and Bloomberg Connects
• Post 2: Highlight galleries or content in your guide (for example, “Use Connects in our [gallery name] gallery”)
• Post 3: Share fun facts about the artworks and artifacts in your guide

Engage with us!

When you create your social media plans and posts, use these tips to help us get more people to see your content:

• Link to your dedicated Bloomberg Connects landing page
• Tag @BloombergConnects (Instagram, Facebook, and Threads)
• Add #BloombergConnects when relevant. For Instagram, also tag us (and the artist, if applicable) in photos.

Collaborative posts (Instagram)

Collaborative posting is an Instagram feature where two to five accounts share a post. The post appears to the audiences of all the accounts. For all collaborative posts, we ask our partner team to take the lead on providing the asset, copy, and posting.

Examples

• Reel 1: Frieze Sculpture x Bloomberg Connects
• Reel 2: El Museo x Bloomberg Connects
• Carousel: St Ann's Warehouse x Bloomberg Connects
• Single Image: Marine Park Alliance x Bloomberg Connects

To request a collab post

• Step 1: Plan in advance. The social team plans our content calendar a month in advance. Send your request at least 2-3 weeks in advance.
• Step 2: Reach out to socialmedia@bloombergconnects.org to request a collaboration post.
• Step 3: We want to agree on the images, video, and text with you. Before we accept a collaboration, we ask all partners to share their assets and text. Tips:
  • Suggested content must be in your guide
    • Asset: One or more images, or a Reel
      • If you're using a Reel, include a cover photo
  • Copy: Accompanying text
    • Write the text for the post in your brand voice, in the third person. Make sure that your text is accessible to both audiences: your followers and Bloomberg Connects followers.
• Step 4: Bloomberg Connects adds paid promotion to all collaboration posts.

For more information: Bloomberg Connects IG Collaboration Style Guide (PDF).

Additional learnings and resources

Since launching our social media channels, we have identified key takeaways based on performance and engagement:

• High-quality images and short videos (less than 60 seconds) perform best overall. Minimize the use of graphic overlays.
• Heavily-branded posts or posts specifically promoting the app tend to have lower engagement rates – People prefer to see original content from partner guides!
• Launch posts are among the top-performing posts across all platforms and perform best when highlighting specific pieces of guide content.
• Our followers love interesting, impactful stories and fun facts. They want to know more about the art and artifacts we’re sharing.
• Content about trending topics and “hashtag holidays” (for example, “National Hat Day” and “Love Your Pet Day”) gets good engagement. It's also a chance to reuse existing content in a new way.
• Memes! Everyone loves them, including our followers.
• Continuing to create and test new types of content is key to staying relevant. We’re always open to new ideas.
• Some tools we recommend:
  • CapCut - Video editing software
  • Canva - Image & video editing software