Pre-Visit Promotion

Encouraging your visitors to download Bloomberg Connects before they visit allows them to use the app to help plan their trip and leads to a seamless on-site experience. Below are some ideas on where and how to promote your guide to visitors before they arrive on-site.

Website

Creating a Dedicated Bloomberg Connects Landing Page

We recommend creating a page on your website dedicated to your Bloomberg Connects guide. Our data tells us that dedicated web pages have the highest conversion rates of any marketing tactic, as people who visit your site are actively planning their in-person visit.

Tips:

• Name the page "Free Digital Guide" or "Digital Guide to [Your Institution]" (instead of "Bloomberg Connects")
• Describe what Bloomberg Connects is and how to access/download it
• Add information about content in your guide
• Preview your content, when possible, by including images that show the app in use or feature screenshots of your guide
• In addition to a tracking link, include a QR code to provide desktop users with a seamless way to download the app
• Link to your page from emails, e-tickets, social media posts, and other pages on your website

We will link to your dedicated page from bloombergconnects.org to improve SEO and generate additional traffic to your site.

Examples of Dedicated Pages

• The Block Museum of Art
• The Wallace Collection
• Yorkshire Sculpture Park
• The Frick Collection

Boilerplate Text

Below is some boilerplate text that can be used to create a dedicated webpage about your guide. Feel free to customize this copy.

Explore [YOUR MUSEUM] with our free digital guide available through Bloomberg Connects! Our guide takes you behind the scenes with exclusive multimedia perspectives from artists, curators, and more [Adjust with your own info].

Our digital guide features:

• [UPDATE WITH INFORMATION ABOUT YOUR GUIDE]

  Over [TK] works from [OUR MUSEUM]’s collection

• [Specific content from featured exhibition] 
• [Content from past exhibitions and/or special initiatives]
• Multilingual capabilities available through Google Translate.
• Best-in-class accessibility: 
  • Including screen reader support, zoom, font size adjustment, transcripts, subtitles, alt-text, and more
  • Verbal description tours [if applicable]
  • ASL content [if applicable]

Get the digital guide

While visiting, use the on-site signage promoting our Bloomberg Connects digital guide to access our content instantly from the palm of your hand—no download necessary.

Can’t wait?

Want to preview our collection or upcoming exhibitions before your visit? You can download the free Bloomberg Connects app now to plan your trip and map out your unique experience. With the Bloomberg Connects app, you can explore hundreds of museums, galleries, sculpture parks, gardens, and cultural spaces around the world. Start exploring! (Hyperlink “Start exploring!”)

Where to Place Your Dedicated Page

When thinking about your web experience, consider places on your site where people are actively looking for information to help plan their visit. For example, consider linking to your dedicated Bloomberg Connects page from your:

• Home page: When possible, highlight your guide on your website’s "front door."
• "Visit us" section: Mention Bloomberg Connects where people are going to get ready for their in-person visit.
• Exhibition pages: Include a note about the exhibition content available in your guide.
• Ticketing pages: Prompt people looking to purchase a ticket or reserve a timeslot with a mention of your visit-enhancing digital guide.
• Website footer: Include a static link or banner near newsletter sign-ups, social media links, and other key reference information about your organization.

Website Graphics

The Bloomberg Connects marketing team can create the following graphics for your website. The screenshot in the phone will be one from your own guide.

Email Marketing

Email is a great channel to get the word out about your guide launch and provide ongoing promotion. As you develop your email plan, consider all the lists that you regularly send to as well as the different types of placements you can utilize.

Tips:

• Announce your launch with a dedicated email that provides more detail about your guide content.
• Mention your guide in each newsletter following your launch, especially if you’ve added new content.
• Integrate Bloomberg Connects into your email footer to reinforce that it is a great resource.
• Consider messaging out to all of your various internal and external email lists: members, staff, board of directors, artists/artist estates, corporate partners, students, etc.

If you draft a dedicated email, we can provide you with a dedicated tracking code. For all other email communications, we recommend linking to your dedicated Bloomberg Connects landing page.

Boilerplate Email Text

Below is boilerplate text that you can use in newsletters or in a dedicated announcement email.

Subject line:

• Explore [Our Museum] with Bloomberg Connects
• Announcing [Our Museum]’s Digital Guide
• [Our Museum], now on Bloomberg Connects!

Preview Line: Explore [the museum/garden/house/park] with Bloomberg Connects!

Body:

We are thrilled to announce that [Our Museum]’s new digital guide is available for free through Bloomberg Connects! Launched in conjunction with [featured exhibition or event], our guide takes you behind the scenes at [Our Museum] with exclusive multimedia perspectives from artists, curators, and more.

Guide highlights include [Specific content from featured exhibition], [content from past exhibitions and/or special initiatives], and in-depth information on over [TK] works from our collection, with new content added regularly. Multilingual capabilities available through Google Translate..

[Subhead] Get the digital guide!

While visiting, use the on-site signage promoting our Bloomberg Connects digital guide to access content instantly from the palm of your hand—no download necessary.

Can’t wait? Want to preview our collection and upcoming exhibitions before your visit? You can download the free Bloomberg Connects app now to plan your trip and map out your unique experience. With the Bloomberg Connects app, you can explore hundreds of museums, galleries, sculpture parks, gardens, and cultural spaces around the world. Start exploring! (Hyperlink “Start exploring!”)

Boilerplate Newsletter Text

Headline: Explore [Our Institution] with Bloomberg Connects!

[Our Museum]’s new digital guide is available for free through Bloomberg Connects! Launched in conjunction with [featured exhibition or event], our guide takes you behind the scenes with exclusive multimedia perspectives from artists, curators, educators, and more. 

While visiting, use the on-site signage promoting our Bloomberg Connects digital guide to access content instantly from the palm of your hand—no download necessary. Can’t wait? Want to preview our collection and upcoming exhibitions before your visit? You can download the free Bloomberg Connects app now to plan your trip and map out your unique experience. With the Bloomberg Connects app, you can explore hundreds of museums, galleries, sculpture parks, gardens, and cultural spaces around the world. Start exploring! (Hyperlink “Start exploring!”)

Email Graphics

The Bloomberg Connects marketing team can create the following graphics for your emails. The screenshot in the phone will be one from your own guide. The background can be black or white.

E-Tickets/Tickets

Let your visitors know that they can have an enhanced on-site experience by including a link and/or QR code with a mention of Bloomberg Connects on your e-tickets and email confirmations. Inform visitors that they can use the app to help plan their visit and prepare for the deeper on-site experience when they arrive.

If you can to place a Bloomberg Connects mention in your e-tickets, we strongly recommend pointing that link to your dedicated Bloomberg Connects landing page.