Post-Visit Promotion

Bloomberg Connects can be used both on- and off-site. This creates the opportunity for discovery by art and culture lovers who may not be able to visit in person. It also offers an opportunity to extend the in-person experience. This article provides some ideas for how you can keep visitors exploring.

Exit Signage

Signage at the end of the visitor journey can help extend the visit and prompt additional visits.

After exploring your space, visitors who did not download the app when they arrived may be interested in a deeper dive. Adding a download prompt at your exit or in the gift shop is a great way to capture that interest. Visitors will also be able to learn more about your organization, which may spark a return.

Examples

Takeaway Materials

Including Bloomberg Connects in printed materials will put the app in front of your visitors. We can assist in the development of materials meant to be taken away for off-site use, creating another opportunity for visitor reconnection.

Takeaway materials such as postcards or bookmarks let visitors take artwork home with them and are a reminder of your great guide content.

Examples

Post-Visit Emails

Post-visit surveys or emails can be another touchpoint to remind people about your guide.

You can highlight how visitors can continue to explore your organization and learn about upcoming programming, encouraging additional visits down the road. In these communications, we recommend linking to your dedicated Bloomberg Connects landing page.