On-Site Promotion
While we recommend that you encourage your potential visitors to access or download Bloomberg Connects before they visit, we know that many people will be encountering Bloomberg Connects for the first time when they arrive at your space. With that in mind, you should identify places on-site to prompt accessing your guide, plus educate your visitor services team about your guide as it will help maximize on-site usage. Institutions that are most successful in driving on-site usage use a combination of well-placed signs and well-scripted visitor services staffers.
On-Site Signage
Awareness Signs
On-site awareness signage encourages visitors to access your guide before they immerse themselves in your content. Their purpose is to encourage people to scan the onsite signs and drive guide starts. The signage is not intended to get in the way of the overall experience, so when thinking about placement, consider locations where your visitor naturally congregate or pause:
- Arriving: Entrance (interior or exterior), parking lot, lobby
- Checking in: Ticket/admission desk, ticket line, coat check, locker room
- Navigating your space: Inside elevators, by elevator banks, at info booths, on map/directional signs
- Exploring your galleries: On exhibition or collection intro text
- Taking a break: On café/restaurant tables, in restrooms, in education center/learning lab/classroom space
You can always evaluate performance and layer on additional placements over time.
We have developed a series of options with variations on background color, image, and headline.
Examples
Lookup Number & Lookup QR Code Signs
Lookup numbers and lookup QR codes prompt on-site visitors to explore guide content related to an artwork or object on view. If you are using lookup numbers or QR codes as part of your Bloomberg Connects on-site experience, they should:
- Be nearby: If the number or code corresponds to a piece of artwork, the lookup number should be next to it. If the number or code corresponds to a room or gallery, place the sign by the gallery entrance.
- Be readable: We recommend that you use at least a 60 pt. type for the number. The graphic should be at least 2 inches/5 centimeters in height. If your visitors are unable to see or find the lookup numbers, they will not be able to have the full experience of the app. For QR codes, we recommend no smaller than 1.5 inches by 1.5 inches.
- Provide context: When possible, include a brief overview of lookup content – get more information, hear audio, watch a video, etc.
Lookup numbers and QR codes can be incorporated into existing wall labels or created as a separate piece placed next to labels.
For more on using the CMS to link lookup numbers and QR codes to content in your guide, see Lookup Numbers and QR Codes.
Examples
Templates
Click the links below to download templates for creating your own signage.
- Lookup Number Template (.zip)
- Lookup Number and QR Code Template (.zip)
Existing On-Site Collateral
If your organization distributes printed collateral or has existing signage, consider adding a Bloomberg Connects QR code and call to action in your next printing or signage refresh. Promoting your guide in the same places as other key information about your organization is an efficient way to get the word out.
Places to add an app mention include:
- Maps or other informational signage
- Organizational brochures
- Exhibition guides
- Seasonal "What's On" guides
Based on available space, the collateral should:
- Give a brief overview of Bloomberg Connects
- Highlight the content available in your guide
- Include a QR code to
For guidance on how to talk about your Bloomberg Connects guide, see Sample Text and Copy Guidance.
Visitor Services Material
We find that the most effective way to encourage guide usage is through visitor conversations with on-site staff.
One way to achieve this is having your admissions/ticket desk staff mention your guide as part of the check-in process. Another approach is having gallery attendants suggest the guide to visitors. In both instances, human interaction combined with a QR code drives results.
How to engage your team
The best way to engage your team with your guide is to get them familiar with the content. This can include:
- Sharing what is in your guide: Walk your team through the content that was developed for your organization—Tours, Exhibition highlights, audio commentary, etc.—so they can inform visitors of all the great content they can find.
- Highlighting their content: If anyone on your team suggested content that made it in your guide or recorded an audio stop, make sure they are aware so they can proudly showcase their contribution to visitors, friends, and family!
- Use your guide onsite with the team: If possible, walk the team through the experience of using your guide in your space. This will help them understand where users can find content and how best they can navigate your space with the guide in-hand. It's also a great opportunity to solicit suggestions for other content to add down the road!
Where to engage your visitors
There is no need to create a new touch point with your visitors—simply mention your guide when you are already engaging with them:
- When they are checking in: Add a mention of your guide to the standard "script" that your team uses when a guest first arrives. We understand that you may have a lot to communicate at that moment, so something as simple as, "If you'd like to access our free digital guide, scan here" could work. This is why we recommend having a sign near the front desk.
- If they are asking questions in your space: Your gallery attendants and docents have a wealth of information to share. If guests have questions about something on view, after answering the question, suggesting they check out your guide for additional information could be an effective prompt. We can provide badges, lanyards, and badge holders (see below) so your staff can have a QR code at the ready.
Training Materials
The presentation below includes information about how to access and use Bloomberg Connects, as well as some FAQs about the app. The presentation also includes slides for you to customize with information about your own guide. We want your team to know what Bloomberg Connects is and what great content your team has developed for it!
Awareness Tools
