On-site promotion

We recommend that you encourage visitors to open or download Bloomberg Connects before they visit. But many people first see Bloomberg Connects when they arrive at your space. Identify places on-site where you can prompt visitors to open your guide. Also teach your visitor services team about your guide. Both help increase on-site use of your guide.

The organizations that get the most on-site use combine well-placed signs with visitor services staff who know what to say about the guide.

On-site signage

Awareness signs

On-site awareness signage encourages visitors to access your guide before they immerse themselves in your content. The purpose of these signs is to encourage people to scan the QR code on the sign and open your guide. The signs aren’t meant to interrupt the overall experience. When you choose where to put them, think about places where your visitors naturally gather or pause:

• Arriving: Entrance (interior or exterior), parking lot, lobby
• Checking in: Ticket or admission desk, ticket line, coat check, locker room
• Navigating your space: Inside elevators, next to groups of elevators, at info booths, on map or directional signs
• Exploring your galleries: On exhibition or collection intro text
• Taking a break: On café or restaurant tables, in restrooms, in an education center, learning lab, or classroom

Examples

Lookup number and lookup QR code signs

Lookup numbers and lookup QR codes prompt on-site visitors to explore guide content related to an artwork or object on view. If you use lookup numbers or QR codes as part of your Bloomberg Connects on-site experience, follow these guidelines:

• Be nearby: If the number or code corresponds to a piece of artwork, the lookup number should be next to it. If the number or code corresponds to a room or gallery, place the sign by the gallery entrance.
• Be readable: We recommend that you use at least 60-point type for the number. The graphic should be at least 2 inches (5 centimeters) high. If your visitors are unable to see or find the lookup numbers, they will not be able to have the full experience of the app. For QR codes, we recommend a size of at least 1.5 inches by 1.5 inches.
• Provide context: When possible, include a short description of what the content offers, like more information, audio, or video.

You can add lookup numbers and QR codes to your existing wall labels, or create separate signs to place next to the labels.

For more on using the CMS to link lookup numbers and QR codes to content in your guide, see Lookup numbers and QR codes.

Examples

Existing on-site collateral

If your organization hands out printed materials or has existing signs, consider adding a Bloomberg Connects QR code and a call to action the next time that you print or update them. Promoting your guide in the same places as other key information about your organization is an efficient way to tell people about it.

You can mention your guide in places like these:

• Maps or other informational signage
• Organizational brochures
• Exhibition guides
• Seasonal "What's On" guides

For guidance on how to talk about your Bloomberg Connects guide, see Sample text and copy guidance.