What's the difference between tours and exhibitions?

Tours and exhibitions are two different ways of presenting content. Tours use audio clips to guide your visitors on a path through your space. Visitors can experience exhibitions in any order. For more on each option, see Tours and Exhibitions.

Narrative differences

Tour

Structured and linear. A story unfolds one Item at a time.

Exhibition

Flexible. Visitors can experience the items in any order, and the intended message stays clear.

Content discovery differences

Tour

App-led. Tours guide visitors through your space, telling visitors which Item is next and how to get there.

Heavily reliant on the map.

Exhibition

Visitor-led. Visitors choose their own path, explore the collection in their preferred order, and look up items that interest them.

The primary way for on-site visitors to find information is to look up items or exhibitions via lookup number or QR code.