February 2025

Featured Update

Bloomberg Connects Browser Experience

While the Connects app remains the primary tool for connecting with visitors, the mobile browser experience expands your potential audience to include people who might be reluctant to download a new app before they see a good reason to do so.

Accessing guides in a mobile browser is very straightforward: when someone taps on a shared link or scans a QR code, the content opens directly in their device’s internet browser, so they immediately engage with the images, videos, or other pieces of information in your guide. If they already downloaded Bloomberg Connects, links will still open inside the app.

Since some features (like Tours and maps) are better experienced in the app, the browser experience includes a prompt that encourages visitors to download the app when they’re ready.

The table below summarizes key differences between the app and browser versions.

	Pros	Cons
App	Seamless access to all features, including guided Tours and fully interactive maps Visitors can explore different guides nearby or around the globe Guides include hours, locations, and other information for planning a visit Automatically downloads content to access without Wi-Fi or a cell connection	Takes time and effort to download
Mobile Browser	Fewer steps required to access content Doesn’t take up any storage space on the visitor’s phone	Requires continuous access to a strong cellular or Wi-Fi signal

Frequently Asked Questions

Do I need to make new links and QR codes?

Nope. Links and QR codes will automatically direct visitors to the browser version of your content unless they already have the Bloomberg Connects app installed.

How can I help my team answer visitors' questions?

We've updated our Visitor Services Material to answer questions about using the guide in a browser.

CMS Updates

There are several updates to the Data Dashboard, including: a new Platform filter that lets you separate app and web engagement, or look at them together; a new Guide Starts tile that captures the total number of guide starts in a given period; and improvements to the loading time.
A new QR Code Scans report offers detailed information about how QR codes are being used to access your content.

Bug Fixes

Fixed some visual bugs related to rotating between portrait and landscape orientation, drop shadows on maps, and the spacing between images and their captions (3.63.0).
Corrected inaccurate Norwegian translations (3.63.0).