Establish a routine for ongoing updates

Maintaining current and engaging content on Bloomberg Connects should become part of your organization’s workflow and content strategy. Below, find suggestions for how you might continue to think about your guide in the weeks and months to come.

Need help with strategy or additional content review? Reach out to your relationship manager to discuss the resources available. 

Immediately

Things to address as they happen or on a weekly basis. Consider updating your guide at about the same time that you update this content on your website.

• Add new content:
  • Add new exhibitions as they open.
  • Add new items, photography, multimedia, or texts created for current exhibitions.
  • Add upcoming events, if relevant to your guide.
• Clean up old content:
  • For temporary exhibitions, tours, and events with an end date, make sure that you unpublish the content or move it to a section like “Past Events” or “Previous Exhibitions.” Remember that you can set the content to unpublish automatically after the end date.
• Share your content calendar with your relationship manager. This helps us continue our collaboration and try to promote your offerings at key moments.

Quarterly

Things to address every two to four months, on a schedule that makes sense for your organization. 

• Update permanent or ongoing exhibitions and tours with any relevant changes. 
• Review content that you published on your other platforms (for example, blog posts and social media) and consider including it in your guide.
• Review the Data Dashboard and QR Code Scans report in the CMS to find the content that visitors engage with the most. Experiment with changes to content that isn't getting as much engagement. For example, feature it more prominently, or remove it.
• Read the help center’s What’s New section to learn about updates that can give you new opportunities for your guide.
• Attend a webinar or meetup to get fresh ideas!

Annually

Things to address about once a year. Consider doing this review at the same time as your organization's yearly planning.

• Review all guide content for relevance and engagement.
• Consider removing or reorganizing content that visitors are not engaging with or that feels out of date.
• Check hyperlinks, QR codes, and lookup numbers to make sure they are still functional and relevant.
• If needed, review your creators’ life dates and update it for any artists who have passed away. Update artist biographies or other texts to use past tense.
• Brainstorm new initiatives for the coming year.