Ongoing content updates

Maintaining current and engaging content on Bloomberg Connects should become part of your organization’s workflow and content strategy. Below, find suggestions for how you might continue to think about your guide in the weeks and months to come.

Need help with strategy or additional content review? Reach out to your partnership manager to discuss the resources available. 

Immediately

Things to address as they happen or on a weekly basis. Consider updating Connects around the same time as you update these items on your website. 

• Add new content:
  • Add new Exhibitions as they open.
  • Add new Items, photography, multimedia, or texts created for current Exhibitions.
  • Add upcoming Events, if relevant to your guide.
• Clean up old content:
  • For temporary Exhibitions, Tours, and Events that expire, either remove the content from your Home page or move the content to a section like "Past Events" or "Previous Exhibitions."
• Share your content calendar with your partnership manager so we can keep our collaboration going and try to promote your offerings at key moments.

Quarterly

Things to address every two to four months, on a schedule that makes sense for your organization. 

• Update permanent or ongoing Exhibitions and Tours with any relevant changes. 
• Review content published on your other platforms (e.g., blog posts, social media) and consider including it in your guide.
• Review the Data Dashboard and QR Code Scans report in the CMS to identify the content visitors are engaging with most. Experiment with updating your guide to boost, or remove, content that is not getting as much engagement. 
• Check out the help center’s What’s New section to stay on top of updates that could unlock new opportunities for your guide.
• Attend a webinar or meetup to get fresh ideas!

Annually

Things to address about once a year. Consider timing this review to coincide with broader institutional planning.  

• Review all guide content for relevance and engagement.
• Consider removing or reorganizing content that visitors are not engaging with or that feels out of date.
• Check hyperlinks, QR codes, and lookup numbers to make sure they are still functional and relevant.
• If needed, review your creators’ life dates and update it for any artists who have passed away. Update artist biographies or other texts to use past tense.
• Brainstorm new initiatives for the coming year.