Data Dashboard Overview
You can quantify your guide's reach and make data-driven choices about what content to prioritize with the Data Dashboard.
The dashboard's interactive tiles put digestible information at your fingertips so you can better understand your audience, learn which content resonates, and communicate your work to important stakeholders.
The Data Dashboard will continue to develop over time. Share what you love, or what additional metrics you would like to see, in the #feature-requests Slack channel.
Data Availability
Data is available on up to a 24-hour delay. The most recent data is generally from yesterday.
The earliest data available in the Data Dashboard is from February 1, 2024. To see historical data prior to February 1, 2024, use the legacy Usage report.
"Unique Views" & "Unique Plays"
The Data Dashboard uses "unique views" and "unique plays" to represent how many people interact with content in your guide. These metrics give you a reliable way to track engagement without overcounting people who pass by the same piece of content while navigating through your guide.
One "unique view" means that a person viewed the content at least once in a "session"—a period of engagement with the app that ends after 30 minutes of inactivity.
So, for example, if a person sees the same Exhibition several times as they click through its different Items, the dashboard counts a single "unique view" of the Exhibition. If a person sees the same Exhibition several times throughout the day, the dashboard counts one unique view per session.
The same explanation applies to "unique plays" of audio and video content.
For more on how "unique views" and "unique plays" are calculated, see this article from Google Analytics.
Unique views and unique plays are different from the "impressions" tracked in the legacy Usage report.
If you retrieve data for the same period in both the legacy Usage report and the new Data Dashboard, the numbers will not align. You can expect that unique views and unique plays result in lower numbers than the legacy impressions.
Understanding QR Code Usage
Bloomberg Connects offers QR codes for two different purposes: looking up content, and promotion. You can download lookup QR codes yourself, right from the CMS. For promotional QR codes, the Bloomberg Connects marketing team generates them on your behalf. Usually, lookup QR codes take someone directly to a piece of content, like a specific Item, while promotional QR codes take someone to your guide's home page.
In the Data Dashboard:
- The Users and Users by Day tiles count anyone who enters your guide via either type of QR code.
- On the Exhibition, Tour, Item, and Event detail screens, the Sources tile only includes unique views that originate from lookup QR codes.
If your organization uses promotional QR codes, the Bloomberg Connects marketing team will continue to share quarterly reports with you directly. In the future, promotional QR code engagement will be available in the Data Dashboard.