Overview of the data dashboard
The data dashboard's interactive tiles give you easy-to-understand information, so you can better understand your audience, learn which content engages visitors, and communicate your work to important stakeholders.
Data availability
Data can take up to 24 hours to appear. The most recent data is generally from yesterday.
"Unique views" and "unique plays"
The data dashboard uses "unique views" and "unique plays" to represent how many people interact with content in your guide. These metrics give you a reliable way to track engagement without overcounting people who pass by the same piece of content while navigating through your guide.
One "unique view" means that a person viewed the content at least once in a "session"—a period of engagement with the app that ends after 30 minutes of inactivity.
So, for example, if a person sees the same exhibition several times as they click through its different items, the dashboard counts a single "unique view" of the exhibition. If a person sees the same exhibition several times throughout the day, the dashboard counts one unique view per session.
The same explanation applies to "unique plays" of audio and video content.
For more on how "unique views" and "unique plays" are calculated, see this article from Google Analytics.
"Users" and "guide starts"
In your data dashboard, a "user" is a person who has interacted with your guide. Someone on your visitor services team might open your guide multiple times a day, every day, to show it to visitors. In your dashboard, you'd see this person counted one time in the aggregate "Users" tile and once per day in the "Users by Day" chart.
The number of "guide starts" is always greater than or equal to the number of "users" because the same person can open your guide multiple times in the reporting period. If your visitor services colleague opens your guide ten different times during their day, that counts as one user but ten guide starts.
One "guide start" means that a person entered your guide at least once in a "session"—a period of engagement with the app that ends after 30 minutes of inactivity. A person can enter your guide by tapping your organization's name on the app's Explore screen, scanning a QR code, or tapping a shared link.
QR code usage
Bloomberg Connects offers QR codes for two different purposes: looking up content and promotion.
The QR Code Scans report gives you data on all of your QR codes. For more, see QR code scans report.