Overview of the data dashboard

You can quantify your guide's reach and make data-driven choices about what content to prioritize with the Data Dashboard.

The dashboard's interactive tiles put digestible information at your fingertips so you can better understand your audience, learn which content resonates, and communicate your work to important stakeholders. 

Data availability

Data is available on up to a 24-hour delay. The most recent data is generally from yesterday.

"Unique views" and "Unique plays"

The Data Dashboard uses "unique views" and "unique plays" to represent how many people interact with content in your guide. These metrics give you a reliable way to track engagement without overcounting people who pass by the same piece of content while navigating through your guide.

One "unique view" means that a person viewed the content at least once in a "session"—a period of engagement with the app that ends after 30 minutes of inactivity.

So, for example, if a person sees the same Exhibition several times as they click through its different Items, the dashboard counts a single "unique view" of the Exhibition. If a person sees the same Exhibition several times throughout the day, the dashboard counts one unique view per session.

The same explanation applies to "unique plays" of audio and video content.

For more on how "unique views" and "unique plays" are calculated, see this article from Google Analytics.

QR code usage

Bloomberg Connects offers QR codes for two different purposes: looking up content and promotion.

The QR Code Scans report gives you data on all of your QR codes. For more, see QR code scans report.