Activate your visitor services team
We find that the most effective way to encourage guide usage is through visitor conversations with on-site staff. Your on-site team (gallery attendants, docents, security staff, and admissions desk staff) can be excellent ambassadors for the great content that you developed for your Bloomberg Connects guide.
Well-informed staff, plus well-placed signs and QR codes, increase guide usage.
In This Article
How to activate your team
The best way to get your team excited about your guide is to get them familiar with the content. This can include:
- Sharing what is in your guide: Show your team the content that you developed for your organization, like tours, exhibition highlights, and audio commentary. Then they can tell visitors about all the great content that they can find.
- Highlighting their content: Some team members might have suggested content that is now in your guide, or recorded an audio stop. Make sure that they know, so they can proudly show their contribution to visitors, friends, and family.
- Use your guide onsite with the team: If possible, walk the team through the experience of using your guide in your space. This will help them understand where users can find content and how best they can navigate your space with the guide in-hand. It's also a great opportunity to ask for suggestions for other content to add later.
Where to engage your visitors
You don't need to create a new way to reach your visitors. Mention your guide when you already talk with them:
- When they are checking in: Add a mention of your guide to the standard "script" that your team uses when a guest first arrives. We understand that you might have a lot to communicate at that moment. Something as simple as “If you'd like to access our free digital guide, scan here” could work. So that "scan here" works, we recommend having a sign near the front desk.
- If they are asking questions in your space: Your gallery attendants and docents have a wealth of information to share. If guests have questions about something on view, answer the question. Then suggest that they look at your guide for more information. We can provide printed badges or QR code stickers to add to your existing badges or lanyards, so your staff always have a QR code ready.
Training webinar and materials
Webinar and recordings
The Connects team hosts regular webinars to review visitor services best practices and showcase success stories from partners in the community. Encourage your front-of-house staff to attend!
Can't attend a live webinar? Review the best practices in the video below.
En Español
To get inspired by partner case studies, check out Connects' Visitor Services Best Practices playlist on YouTube (we'll add more case studies in the coming months).
Staff training materials
If you want to host your own internal training, our Staff Training Deck can be a great starting place. The presentation includes information about how to access and use Bloomberg Connects, and some FAQs about the app. The presentation also includes slides for you to customize with information about your own guide. We want your team to know what Connects is and what great content your team has developed for it!