QR code FAQs
Bloomberg Connects uses QR codes to get people to download the app and to access content in your guide.
Any marketing material for your Bloomberg Connects guide must use QR codes that the Bloomberg Connects team creates, or that you create through the CMS. QR codes that you create through other platforms will not work. For more information, reach out to marketing@bloombergconnects.org.
Where do QR codes take people?
QR codes can take people to:
- Your guide's home screen
- We recommend this for “awareness” signs, general marketing materials, and your website.
- An exhibition in your guide (lookup QR code)
- An item in your guide (lookup QR code)
- A tour in your guide (lookup QR code)
We suggest using lookup QR codes on wall labels next to objects or artworks, on exhibition walls, or on signs for a specific gallery, tour, or exhibition. For more, see Lookup Numbers & QR Codes > Lookup QR Codes.
Tip: The Bloomberg Connects Marketing team can also provide tracking links that work the same way as a QR code. They take people on mobile devices to your guide, or to an exhibition, item, or tour. The main difference: if someone clicks a link on a desktop computer, the link takes them to bloombergconnects.org. This is because you need a phone to download an app.
How do QR codes work?
If someone has Bloomberg Connects already downloaded on their phone, they are taken right to your guide, exhibition, item, or tour when they scan the code.
If someone does not have the Connects app, they are taken to a browser version of your guide.
Should we use QR codes on our digital channels?
On your dedicated Bloomberg Connects landing page, we recommend including a QR code and a tracking link. This makes it easier for people who visit your website on a desktop computer to access your guide.
For emails, social media posts, e-tickets, and other digital communications, we can provide a tracking link, as noted above. But we strongly encourage our cultural partners to link all of their digital communications to their dedicated landing page.
However, if you need a link, contact marketing@bloombergconnects.org.
What data do you track?
For all of our promotional QR codes and links, we track the following metrics:
- Clicks: How many people clicked or scanned a QR code or link
- Downloads: How many people downloaded the app from that code or link
- Opens: How many people opened the app from that click
We can share reports if you ask for them. We usually share insights and recommendations based on what we see in the report. Reach out to marketing@bloombergconnects.org for information.
Some QR code data is also available for self-service in the data dashboard. For more, see Data Dashboard Overview > Understanding QR Code Usage.
How do I create QR codes?
To ask the Bloomberg Connects Marketing team to create the QR codes that you need for promotion, email marketing@bloombergconnects.org.
From the CMS, you can download QR codes to use instead of lookup numbers, or with them. For more, see Lookup Numbers and QR Codes.