Marketing Launch Checklist

To ensure that your guide gains awareness among your audience, make sure you do the following before launch:

1. Have a dedicated Bloomberg Connects landing page with a unique QR code and link.
2. Have at least one on-site signage or take-away collateral.
3. Have at least one newsletter or social media mention.
4. Familiarize your visitor experience staff with the app and provide them with the necessary materials to promote your guide (staff badges, QR code stickers, training deck).

To download a marketing launch checklist to help you think through the tactics to promote your guide, click here (.pdf).