Marketing Launch Checklist

To ensure that your guide gains awareness across your audience, make sure you do the following before launch:

1. Have a dedicated Bloomberg Connects landing page with a unique QR code and link.
2. Have at least one on-site signage or take-away collateral.
3. Have at least one newsletter or social media mention.
4. Have, where possible, some lookup QR codes that link to exhibition or items in your guide.
5. Familiarize your visitor experience staff with the app and provide them with the necessary materials to promote your guide (staff badges, QR code stickers, training deck).

For any questions about your marketing launch, please reach out to the team at marketing@bloombergconnects.org.