CMS overview

The Bloomberg Connects content management system (CMS) is a tool for organizing the content you want to include in your digital guide. Your guide has the potential to help visitors better understand and enjoy art, culture, and history.

This article explains different parts of the CMS. For an introduction to the Bloomberg Connects app, see App overview.

Content and assets

Content

Content in your guide can be represented by four templates:

1. Items (and Botanical Items) are individual objects or pages. Common "items" include a painting, architectural feature of a building, or an organization's "Welcome" page.
2. Exhibitions are groups of items that can be experienced in any order. Examples include artworks within an exhibition, a cluster of plants in a botanic garden, or a series of instructional pages (e.g., "Getting Involved").
3. Tours are groups of items (stops) that should be experienced in a linear order. Tours are great for highlights from your collection, a guided nature walk, or linear stories that unfold one stop at a time.
4. Events are experiences that take place at a specific date and time. You can use events to represent special performances, talks and readings, or community gatherings.

Each of these templates displays as a page in your guide.

Assets

Assets are the pieces of media that you can add to a content template. Assets only appear in your guide when they're attached to a piece of content.

• Audio, video, and image files enrich your guide. With more media files, you can illustrate and explain artwork, provide behind-the-scenes audio or video from creators, or record voices from your community to add fresh perspectives.
• Creators are a special type of asset that represent the people responsible for creating the objects in your guide. Creators can be artists, filmmakers, composers, and more.

The diagram below illustrates the relationship between content and assets.

Content discoverability

After you create Items, Events, Exhibitions, and Tours, you can add them to your guide.

Visitors find content in your guide in a few different ways:

1. In the digital guide: Starting in your guide, visitors browse the home screen and map to find content that looks interesting. For example, a visitor interested in seeing a particular Exhibition finds a section labelled "Current Exhibitions" on your home screen, taps to see the details, then explores that Exhibition's Items and related content. For more, see Home screen and Introduction to maps.
2. In person: Starting in person at your organization (or on your website), visitors follow a lookup number, QR code, or link to open specific content in your guide. For example, a visitor standing in front of a painting scans the QR code on a nearby wall label to open the Item that represents the painting, and listens to the associated audio clip. For more, see Onsite discoverability.

The structure of your guide can help visitors understand and enjoy what you offer. A fundamental component of your guide structure is your home screen.

Home screen structure

Your guide's home screen is the first thing visitors see when they start your guide. You can think of it as your landing page, or table of contents.

The home screen is made up of multiple sections. Each section can contain one or more pieces of content.

While the sections you choose are specific to your organization's needs and strategy, it's common for a guide's home screen to have these basic sections:

• Welcome
• Plan Your Visit
• Collection Highlights
• Now on Display
• Future Exhibitions
• Past Exhibitions
• Stay Connected or Get Involved

Within each section, you can add your content. For more, see Home screen.

Tour of the CMS

Navigation bar

The navigation bar is the main way you move around the CMS. From the navigation bar, you can open your content library, upload media assets, review analytics, and access other workflow tools. The navigation bar is made up of five sections.

1. Content: Present content in your digital guide by using one of these templates to showcase your collection's objects and organization details. Each piece of content is represented as a page in your guide. For more, see Content templates.
2. Assets: Upload media assets to attach to your Items, Exhibitions, Tours, and Events. These are files that support your content, rather than content itself. For example, a photograph in your collection is represented as an Item with an Image, not just an Image.
3. Guide: Add your logos, location and hours, and other key details about your organization. For more, see Organization details.
4. Reports: Review data to understand how visitors are using your guide, so you can make informed decisions about future content. For more, see Data dashboard.
5. Tools: Access features that make it easy to upload and review your guide's content. For more, see Bulk upload overview, Guide export, and Accessibility suggestions.

Toolbar

The toolbar contains controls that let you publish your guide and switch between versions of your guide.

1. Version switcher: When you get started, you'll work on a draft version of your guide. Your first draft isn't available to the public until you and your Partner Manager launch the guide. After your guide is launched, you can make changes to the live version that are visible to the public right away. You can also create drafts to work on larger updates before you're ready to publish them. For more, see Guide versions.
2. Guide actions: When you're ready for your draft to be fully visible in the app, click the more actions menu (⫶), then click Publish Draft. To make changes without disrupting your live content, click Create Draft to make a draft that you can publish later. For more, see Create a draft and Publish a draft.

Content forms

Each type of content is like a template for displaying information in your guide. The following example shows the Item template, but the same principles apply to any content template.

1. Add button: Open a new form to add to create an Item, Exhibition, Event, or Tour.

2. Language switcher: To provide human-translated content in a language other than your guide’s default language, choose the language here. For more, see Multilingual content.

   Note: Your translations always override Google Translate. When no human translations are provided, visitors who are using a phone in a different language automatically see translations provided by Google Translate.

3. Required fields: All templates have some required fields, indicated by asterisks. Usually, these fields include images (or media files) and title/name. This information ensures that your guide is visually appealing and contains the most basic information visitors need to know.
4. Optional fields: All templates include some optional fields. Add as much detail as you like. Generally, the more detail you can provide, the better. All information you provide is available to visitors when they access this content in the app.