Glossary

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A

Term Definition
Accessibility The concept that people with disabilities are able to access and use a product or system, including with the help of assistive technologies. Also the measure of usability of a product or system by people with one or more disabilities. For more on how the Bloomberg Connects app has been designed with accessibility in mind, see Accessibility Statement.
Accession Number A unique object identifier used to facilitate internal record-keeping and organization that may appear on an object tombstone/wall label. The accession number is different from the lookup number, which is a public-facing number displayed on your wall label that a visitor uses to find content in your digital guide.
Alternative Text (Alt Text) A concise description of an image that is read aloud by a screen reader. For more, see Image Alt Text.
Assistive Technologies Technologies (software or hardware) that increase, maintain, or improve the functional capabilities of individuals with disabilities when interacting with computers or computer-based systems. Bloomberg Connects app users may use assistive technologies including, but not limited to, screen readers (e.g., Voiceover, TalkBack) and external controllers to experience your guide's content. For more, see An App for All Abilities.

B

Term Definition
Botanical Item A content template for plants, flowers, trees, and other botanical specimens. For more, see Items and Botanical Items.

C

Term Definition
Captions A synchronized textual representation of speech and non-speech sounds in a video that provides content to people who are deaf, hard of hearing, or for some other reason cannot hear the audio. Captions are also used by people who process written information better than audio. Captions are overlaid on a video and are meant to display in real time. For more, see Video Captions and Subtitles.
Creator A content template for the artists, creators, makers, and performers in your collection. You can associate a single Creator record with one or more Items. For more, see Creators.
Credit (Item) Give credit for the acquisition of the object or work (e.g., to a donor, lender, fund, or endowment).
Credit (Image, Video)

Give credit to the people involved in creating an image or video.

The Video template includes a dedicated Credits field.

The Image template includes a Captions field, which is often used to give photographer credit (in addition to other identifying information about the image).

D

Term Definition
Draft (Version) The "in progress" version of your guide where you can work on changes to your content without changing the visitor experience. You can preview the draft version of your guide in the app using Internal Mode. For more, see Managing Guide Versions.

E

Term Definition
Exhibition A content template for grouping Items that can be experienced in any order without compromising the intended message. For more, see Exhibitions.
Explore Screen In the Bloomberg Connects app, the main landing page. The Explore screen lets visitors discover the breadth of organizations with digital guides using either the alphabetical list or the map. For more, see App Overview > Tour of the App > Explore Screen.

F

Term Definition
Feature on Map Tab

In the CMS, an option that lets you choose whether to feature content on the map tab.

  • Feature on Map Tab = On: The content is pinned to your chosen location and appears on the map tab.
  • Feature on Map Tab = Off: The content is pinned to your chosen location, which is visible via the Show on Map button on the content screen, but does not appear on the map tab at the bottom of your guide.

We recommend that you only feature high-level Items or Exhibitions on the map tab to avoid making the map too crowded. For more, see Map Visibility.

Focus/Focus Order When using a screen reader or external keyboard to navigate a digital interface, focus refers to the selected element. An element in focus is generally represented by a visual outline or highlight. When a person interacting with a digital interface using a screen reader focuses on an element, the label and any associated information–such as state or related actions–are announced. Focus can be placed manually when a user selects an individual element, uses gestural swipes, or uses the Tab or Arrow keys to navigate a screen. Focus order refers to the automatic sequence in which the system focuses on elements as a user navigates. For more, see An App for All Abilities > Screen Reader Support and An App for All Abilities > External Controller.
Formal and Friendly Names

It's common for organizations to have an official, formal, name and a shorter, abbreviated, or more colloquial name that is easily recognized by the public.

If your organization has a common abbreviation or nickname, add it as the Friendly Name. Your friendly name appears for visitors browsing the Explore screen. If left blank, your formal name appears everywhere.

H

Term Definition
Hidden Hidden content does not appear in your guide, even if it is added to the live version. For more, see Hiding Outdated Content.
Home Screen In your digital guide, the first screen a visitor sees after starting your guide. For more, see Home Screen.

I

Term Definition
Info (Start Guide) Screen

In your digital guide, the screen that visitors see after tapping your organization's name from the Explore screen. Once your guide is open, the same descriptive content is available via the Info icon at the bottom of the app.

For more, see App Overview > Tour of the App > Start Guide Screen.

Item A content template for artwork, objects, performances, architectural features, or informational content. The Item template supports explanatory information about the object, such as the title and description, as well as assets that show, support, or explain the object. Items can be added to Exhibitions or Tours. For more, see Items and Botanical Items.

L

Term Definition
Live (Version) The version of your guide that is available to the visiting public via the Bloomberg Connects app. For more, see Managing Guide Versions.
Lookup Number A public-facing number displayed on your wall sign that a visitor uses to find content in your digital guide. The lookup number is different from the accession number, which is the unique object identifier usually used to facilitate internal record-keeping and organization that may appear on an object tombstone/wall label. For more, see Lookup Numbers and QR Codes.

O

Term

Definition


Organization Image The organization image is your first opportunity to make an impression on your guide’s users. It appears in several places, including in the list of guides on the Explore screen. For more, see Asset Guidelines > Organization Image.

P

Term Definition
Poster Image (Video)

The poster image (also known as a "video thumbnail") is the still image that appears behind the play button before a visitor starts a video. The poster image is usually a representative still frame from the video, since it should hint at the content in the video to encourage visitors to watch it.

If you do not add a poster image, in your guide, visitors will see a white rectangle with a play button. For more, see Videos > Video Poster Image.

R

Term Definition
Rectangular Logo The rectangular logo appears at the top of your guide’s Home screen.For more, see Asset Guidelines > Rectangular Logo.

Q

Term Definition
QR Code An alternative to a lookup number, a QR code is a type of barcode that visitors can scan with their smartphone's camera to open the related content in your guide. For more, see Lookup Numbers and QR Codes.

S

Term Definition
Screen Reader A software program that allows reading of content and navigation of the screen using speech or braille output. Used primarily by people who have difficulty seeing. For more, see An App for All Abilities > Vision > Screen Reader Support.
Show on Map

In the CMS, a section in the content templates that lets you add the content to a map location pin so visitors can find the content on your map. When a location pin is added, in your digital guide, a Show on Map button appears on the content page; tapping this button takes the visitor to the pinned location on the map.

For more, see Map Visibility.

Splash Screen In your digital guide, the loading screen that appears immediately after a visitor taps Start Guide, while your guide's content loads. The splash screen provides a visual transition into your guide and is an opportunity to showcase your unique brand. For more, see Asset Guidelines > Splash Screen.
Square Logo The square logo appears next to your organization’s name on the Explore screen. For more, see Brand Assets > Square Logo.
Subtitles A synchronized textual representation of speech in a video. Though sometimes referred to interchangeably with captions, subtitles do not include non-speech content. Subtitles are primarily used by people who don’t understand the spoken language in the video. Subtitles are overlaid on a video and are meant to display in real time. For more, see Video Captions and Subtitles.

T

Term Definition
Tour A content template for structured and linear stories that unfold one Item at a time as a visitor moves through the Tour. For more, see Tours.
Transcript A textual representation of what is heard in a video or audio recording. For more, see Audio and Video Transcripts.

V

Term Definition
Verbal Description

The practice of creating a mental image for someone who cannot see an artwork, object, space, or event. This description can include visual as well as contextual information, allowing the hearer to better form opinions, understand story or context, and participate meaningfully in discussions about the described object or event.

A verbal description is longer and more interpretive than alt text.

Visible Visible content appears in your guide if it is added to the live version and if it is made discoverable via: your Home screen, a lookup number or QR code, the map tab, or relationship to another piece of content.

W

Term Definition
WCAG Abbreviation for the Web Content Accessibility Guidelines, focused on providing an international technical standard for web content. These guidelines define how to make digital content and features more accessible to people with a wide range of disabilities. Periodically these guidelines are revisited, and new versions issued as technologies and users’ needs evolve. The latest version is 2.2. For more, see WCAG 2 Overview.
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